Labreez: California Science, Egyptian Value.
THE ORIGIN
It started in Alexandria with a simple observation. As a team of four medical professionals — Two Doctors and Two Pharmacists — we saw the same pattern every day. Our patients were forced to make a choice: buy effective international brands that cost a fortune, or settle for affordable local products that lacked clinical results.
We knew there had to be a better way. We didn’t want to just make “another skincare brand.” We wanted to democratize clinical quality.
THE BRIDGE
We had the medical expertise, but we needed the technology. Our vision caught the attention of a visionary Egyptian-American businessman. He didn’t just see a business plan; he saw a bridge between East and West.
As our sole investor, he opened the doors to California. He gave us access to advanced American R&D and manufacturing protocols, allowing us to execute our specific formulas with US standards.
This partnership created our unique model: Formulated in California. Made in Egypt. Top-tier science. Local prices. No compromise.
THE FOUNDERS
- Dr. Mohamed Samir – Pharmacist & Co-Founder
- Dr. Salma Ahmed – Medical Doctor & Co-Founder
- Dr. Stephany Emad – Pharmacist & Co-Founder
- Dr. Kerolos Ata – Medical Doctor & Co-Founder
OUR MISSION
To empower Egyptian skin with “Smart Skincare” that respects both your biology and your budget.
Climate-Adaptive
Formulas designed specifically to handle Egypt’s unique environment—from Alexandria’s humidity to Upper Egypt’s dry heat.
Clinical Integrity
No “fairy dust” ingredients. We use therapeutic concentrations of actives (Salicylic Acid, Niacinamide, Smart Surfactants) backed by science.
Radical Value
By manufacturing locally under US supervision, we cut the import taxes and pass the savings directly to you.
Our Promise
We are not just a brand; we are a standard. We promise to never sell you a routine you don’t need, and to never put a product on the shelf that we wouldn’t prescribe to our own families